“Cheap Isn’t Cheap” Something New Non-Textual

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It’s impossible to avoid advertisements. Driving down the road, you see billboards. In media you see ads on the news, in television, and in almost every app. We see the same phrases repeatedly over and over again that the words no longer matter. “Save 50%,” “Make life easier,” “download this app.” Consumerism consumes.

Young Me

The image of myself in the midst of the consumerist storm represents the seemingly unavoidable nature of spending, waste, and capitalism.

The waste takes up physical space on Earth, space in our minds, and space in our bodies.

Barcodes and Trash

Consumerism isn’t cheap. It costs the consumer the price of health and happiness. The constant waste production harms everyone.

A cow eating through a trash pile in Jaipur, India. Photo: Kothari Vinesh.

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